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Is consumer research always right?

Consumer research is something that drives many decisions within most companies but is it always right?

Is consumer research always right? We have seen during recent elections and the EU referendum that research forecasts from on line polling have become unreliable whilst results are coated in caveats the forecast outcomes have been wrong.

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Can the “Value” tier survive the growth of Aldi and Lidl?

The growth of discounters

The position of the “value” tier has been challenged by the success of the discounters, the growth of discounters Aldi and Lidl, targeting a mid-market standard branded product at a value price, and it is unlikely that the large supermarkets can counter this challenge by offering an inferior “value” product at the discounters price?

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