Food Marketing Specialists

We know about marketing food products
We are food marketing specialists and have worked on initiatives that cover the entire food supply chain, including producers, processors, suppliers, manufacturers, retailers and the foodservice sector. We know food and we know your customers.
We understand the supply chain
We understand the food supply chain from the producer through to the end user, procedures, logistics, specialist marketing initiatives and regional brand propositions. You’re in safe hands.
We know the consumer
Research, development, product tastings, hall testing and vox pop. Understanding the consumer, how they shop, where they shop, what they like, what they don’t like. It’s all about market dynamics, consumer demographics and creating the right proposition for the right product.
We know about food standards
We understand the important role that quality standards play in the marketing of food products. Consumer assurance is key to delivering trust, effectively telling the product story is paramount.
Creating a point of difference in foodservice
We work with celebrity chefs, high profile restaurants, hotels and high street chains to maximise their marketing potential. Standing out from the crowd is imperative in an industry where established eateries are fighting it out with edgy pop-up’s.
Sustainability and environment
We know about working with sustainable and environmentally friendly brands, working alongside like-minded companies who care for the environment and our countryside.
We know about market sector differentiation
Providing the appropriate brand image and communicating product benefits are essential in achieving differentiation. A foundation to promoting food products in the marketplace, highlighting unique selling points, key benefits and getting the story right.
The art of packaging and great design
Creating a brand that has a relevance, benefits, differentiation and a marketing plan are all part of the packaging dynamic. Finding the balance between attractive graphical representation while hitting the consumers aspirational needs, to form a lasting connection with your brand.

DPM Services, the food marketing specialists, are proud to be work with artisan food producers, businesses throughout the supply chain, global importers/exporters and levy organisations. We know food and we know your customers.

Food Facts

Warming Spiced Parsnip Soup

Parsnip Soup

At DPM we love cooking as much as we love marketing food products. As the nights get colder and colder try this gently spiced soup recipe – made with cumin, coriander, turmeric and ginger – it turns parsnips into a heart-warming bowl of goodness. We loved it! Another advantage of having our on-site development kitchen.

A perfect winter warmer or for Halloween and Bonfire night.

Ingredients

750g parsnips (roughly 6-7), peeled
2 tbsp olive oil
¼ tsp ground cumin
1 tsp ground coriander
¼ tsp ground turmeric
1½ tsp ground ginger
½ tsp chilli powder, plus a sprinkle
1 large onion, finely chopped
2 garlic cloves, crushed
2 bay leaves
1.3 litres fresh vegetable or chicken stock
Chilli oil to serve

Method

Heat the oven to 180°C/160°C fan/gas 4. Slice about 100g of the parsnips very thinly on a mandolin or using a sharp knife. Pat dry with kitchen paper, toss with 1 tbsp of the oil, the cumin and some salt and pepper, then spread out on a large baking sheet. Bake for 20-25 minutes until crisp and golden at the edges.
Meanwhile, put the rest of the ground spices in a small frying pan and toast for 1-2 minutes over  a medium heat until fragrant.
Heat the remaining oil in a large saucepan over a medium-high heat and fry the onion until soft. Meanwhile, chop the rest of the parsnips. Add the garlic to the onions and cook for 2 minutes more. Add the toasted spices and bay leaves and stir for a minute, then add the chopped parsnips and stock. Bring to the boil, then turn down to a medium heat and cook for 30 minutes until the parsnips are tender.
Remove and discard the bay leaves, then give the soup a whiz using a stick blender until smooth (or in a blender with the cap removed and a folded tea towel held over to stop the hot soup exploding out).
Season to taste. Sprinkle with the parsnip crisps and a drizzle of chilli oil.

October 30, 2019/by DPM Marketing