We are food marketing specialists and have worked on initiatives that cover the entire food supply chain, including producers, processors, suppliers, manufacturers, retailers and the foodservice sector. We know food and we know your customers.

We understand the food supply chain from the producer through to the end user, procedures, logistics, specialist marketing initiatives and regional brand propositions. You’re in safe hands.

Research, development, product tastings, hall testing and vox pop. Understanding the consumer, how they shop, where they shop, what they like, what they don’t like. It’s all about market dynamics, consumer demographics and creating the right proposition for the right product.

We understand the important role that quality standards play in the marketing of food products. Consumer assurance is key to delivering trust, effectively telling the product story is paramount.

We work with celebrity chefs, high profile restaurants, hotels and high street chains to maximise their marketing potential. Standing out from the crowd is imperative in an industry where established eateries are fighting it out with edgy pop-up’s.

Providing the appropriate brand image and communicating product benefits are essential in achieving differentiation. A foundation to promoting food products in the marketplace, highlighting unique selling points, key benefits and getting the story right.

Creating a brand that has a relevance, benefits, differentiation and a marketing plan are all part of the packaging dynamic. Finding the balance between attractive graphical representation while hitting the consumers aspirational needs, to form a lasting connection with your brand.