Irish food and drink organisation Bord Bia recently asked us to help them with establishing market size and value in the foodservice market for beef and provide a list of a 20 key targets. 

It was agreed the first section should concentrate on the licensed sector and Catering Butchers.

Licensed sector includes the following channels:

  • Hotels
  • Restaurants
  • Pubs

The final report we were asked to produce highlighted the following:

  • What is the worth of each channel (estimates on volumes & value)
  • Who are the key operators in each of these channels?
  • What is the worth of each of these operators (estimates on volume & value)
  • Any opportunities/growth with the operator?
  • What are the challenges with that operator?

In order to find the top 20 targets DPM undertook the project in the following stages:

  • Review research data available via Bord Bia
  • Meetings with the client to discuss other information already known
  • Undertake comprehensive desk based research on menu analysis, buying and procurement policies
  • Prepare initial report to identify the top outlets 
  • Identify key 20 targets
  • Analyse findings and report on key targets and opportunities

Our findings where then compiled into a presentation and a detailed written report for the client to use.

For further information on how DPM can help your business with research projects please contact a member of the team.