Foodanory – good food story time

We know that pack designs are important. Label sleeves, half sleeves, vacuum packed, gas flushed and of course costs to be taken into account. Time for a good food story, Foodanory !

One day, a supplier of a major multiple retailer called and asked to come over for a chat and a cup of coffee.

It was all about a new packaging design for ‘Premium Cumberland Sausages’ – now there’s a great product. Try Woodhalls butchers in Cumbria for the best sausage in the world!!

Anyway, back to the brief – nice product photography, rustic feel, farmer backdrop. Looked great but sales were very disappointing.

Foodanory – good food story time

Read more

Visiting ‘Meat business women’ inspirational speakers

We took time out to listen to some inspirational speakers and get an update on the meat industry with some of the industries top executives.